Local Brick and Mortar Business Needing Traffic
I was helping a local brick and mortar business the other day. It is one man shop without any online presence. The specific niche is two fold as it has a dual offering. It is a local Ottawa Pawn shop. One aspect of the business is booming. That is providing short term loans to people in exchange for goods of value used as collateral. Certain times of the year, there are more people looking for loans than those looking for purchasing used goods.(at least in the Ottawa area)
The second aspect of the shop is to sell used second hand objects to bargain shoppers. It is usually high end product as that is what people can exchange for money. You can find things like used music instruments, used electronics, used sporting goods, used DVDs and games, great estate jewelery and every handy-man’s tool under the sun.
Two Different Markets
The way I saw it, the shop keeper needed to market differently to those purchasing than to those coming in for a loan or to sell their old stuff. He was very successful for those seeking money but his shelves were over flowing with stock. To get the ball rolling since he has no website or web presence was to start with a series of short videos in a video marketing campaign targeting local buying words. We will see what unfolds in the weeks to come.
Easy Video Marketing Tip For Local Search
Setting up a few videos is an easy first step. Use tools like Animoto or keynote and professional looking short videos can be made in no time. The biggest time investment would be getting images and content for the business that their target market is looking for and of course Keyword research with good optimizing of the videos. Once you have that done making the video with Animoto can be done in 10 minutes.
Take a look. [youtube]http://www.youtube.com/watch?v=iKXs8NhZKUY[/youtube]
Used Electric Guitars For Sale Ottawa
Google Organic Local Search
I had this on the front page of Google with organic local search for 3 terms within 2 hours of posting. That is the grace period of Google. If I play my cards right in promoting it, it will most likely stay there for awhile until other local businesses decide to invest in their online marketing. In the meantime I would love it if you could give the video some love for me and watch it on Youtube until the end and then rate it and leave a comment.
If you haven’t given Animoto a try go do it. The free version is super. If you think you will be making more than 10 videos then you can get a year’s subscription to the service for $30. You can’t lose. When you get one up come and tell me about it.
Thanks for dropping by. I would love to know what you would do to get a brick and mortar business online in a hurry until other things get put in place. Please tell me in the comments if you have any great ideas.
The Connector Gal
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