Marketing Tactics

Are You Press Kit Ready?

February 17, 2011

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. (wikipedia) If you are in business or [...]

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Preparing a Podcast

January 31, 2011

Creating a Podcast Outline Now that you are ready and set-up to be a podcaster, it is time to prepare the roll-out of the podcast content. Whether you are setting up a podcast, a webinar, or even a speech in front of a live audience, an outline is always very important to put together.  You do [...]

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Podcasts:Getting Set-Up

January 24, 2011

What is a Podcast? Podcasts are your very own audio broadcasts that are easily recorded wherever you are. They can be monologues, interviews, music or even dramatizations and storytelling. Podcasts are digital audio files that are downloadable and can be played on personal devices or computers to be listened to at the listener’s timeline. Podcasts [...]

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Webinars and Why Do Them?

January 17, 2011

Is Webinar a Real Word? When I first heard the term webinar I thought it was a joke like many of the new words I discovered as I entered the online space for the first time a few years back.  It is funny how my brain works. If I (the centre of the universe) had [...]

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Marketing Your Business at Live Events

December 26, 2010

Marketing Your Business at Live Events Marketing online is important and has changed the way the world does business today. Social media has made it easy to network and meet people from around the world or across town but it is essential to take those relationships offline and meet face to face whenever you can. [...]

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Business Marketing Tactics and Tips | Marketing Minute Launch

November 12, 2010

The 3-Step Marketing Pro Charlene Brisson A few months back I wrote 3 posts to talk about what marketing consultant Charlene Brisson says are the 3 steps all marketing needs to take into consideration. In her 25 year experience working with large and small businesses globally , she says it always comes down to the [...]

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