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Step 3 of 3-Step Marketing for Non-Marketers Online and Offline

May 20, 2010

Recap of Marketing Steps 1&2 In my last post, Step 2 of 3-Step Marketing for Non-Marketers Online and Off I spoke at about crafting a message for your ideal client in a manner that speaks to them and differentiates you from others offering the same product or service. This would be your USP. In post [...]

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Step 2 of 3-Step Marketing for Non-Marketers Online and Off

May 10, 2010

Communication I covered Step 1 of 3-Step Marketing for Non-Marketers Online and Off in my last post. Step 1 is essential groundwork that needs to be done for any marketing you plan on doing regardless of where you decide to do it and which marketing tactics you employ. Step 1 entails defining who your ideal [...]

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