Marketing and Focus
I was speaking with the 3 Step Marketing PRO, Charlene Brisson the other day about what she was up to since leaving her role as Director of Sales and Marketing for T. Harv Eker’s Peak Potentials. Before leaving she had increased N.A. show up rates from 50% to 95% which is no small task for large rooms in an economic downturn. I was curious to know about her latest marketing ventures as she is certainly a person I like to learn from.
Keeping Connected to the Focus
I first met Charlene at Peak’s Enlightened Warrior Training Camp where we did a 26ft barefoot fire walk together to learn about focus and fear. She was telling about her 3 Step Marketing programs and e-book she was publishing. It got me thinking about the power of focus and clarity.
Marketing for non-marketers and marketers (her teleseminar) is all about focus whether it is online or offline. Without the focus you can spin your wheels with a lot of ineffective marketing, wasting valuable resources like your time and money. This is true for solo-preneurs as well as large companies.
What is Marketing?
Marketing is the activity a business does to find and bring in a customer prior to making a sale. It’s main focus is in establishing and maintaining relationships with “ideal clients” for the business. The focus has to be on connecting all communication, products and services to what the client needs and wants. There is no point in doing anything online if your customer does not use the internet for example. Now that we have a basic understanding of what marketing means lets get to where to start.
Step 1
Get focused! Find your buyers now. Know your who your “target market”, “ideal client”, “audience”, “customer profile”, “prospect”. “niche”, or “segment” is (they all mean the same thing). It is most important before anything else to know who they are, with as much detail as possible regarding demographics, psychographics and geographics. Think about which client you would like to have more of and this is the “ideal client” you are going to be focusing all your marketing activities on to connect with. Creating a solid relationship foundation is one of the main keys to successful marketing which brings business success. Marketing is the tool to make money. If your message is not getting out and being received then even if you have the best product, service, or deal around no one is going to be calling you up.
- demograhics~info you can find in census reports
- psychographics~lifestyle behaviours your “ideal client” expresses
- geographics~ physical location. If you are an offline business you want to keep this very narrow when starting out.
You need to gather enough information to gather clues on how you will market and which marketing tactics/tools you will use to do so. Charlene told me that she had not been able to find a source that provided a great selection of marketing tactics/tools so had spent the past 2 years writing an e-book listing 148 tactics/tools to choose from for your marketing strategies. I think she even had to set it up to be a growing concern. When she first spoke to me it was 101 marketing tactics and when she finally made it available it was 148. You can check it out here if you want. She has some really outrageous campaigns documented.
I will tell you about Step 2:Crafting a message that speaks to your “ideal client” in my next post so stay tuned. Charlene Brisson the 3 Step Marketing Pro is all about keeping it simple and making it effective. How can marketing get any simpler than that: 3 Steps? I got a sneak peak of the first few chapters of her book and can’t wait to see the rest.
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