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Piggy Back Your Blog
Using your blog or any social media tool to Piggy Back on advertising campaigns is a genius way to attract great traffic if done well. The first time it was brought to my attention was when I was attending Chris Record’s Cash-mapping course on SEO, Adsense and affiliate marketing. Video for brand marketing is very effective and is becoming a primary focus for big brands as they add social media to their marketing mix. They are investing a lot of money in producing outstanding ads. For the stealthy blogger, this is easy content to piggy back on.
Piggy Back on Apple iPad Launch
Dewane Mutunga has a whole series of critique reviews of the effectiveness of various video ads. that are worth reading. He is an integrated marketing and brand strategist and is using these critiques to help educate. From what I see this serves a few purposes. It showcases his mind and critical thought to potential customers. It also sublimely piggy backs on expensive top brand campaigns providing great SEO and traffic to his site. He has loaded a couple of Apple’s best iPad videos. Here is one he posted that Apple made for their iPad launch that was obviously targeted to those who are already Apple fans.
Piggy Back With Your Learning
I haven’t quite figured it all out but am certainly finding it exciting to unveil. One of the reasons I wanted to mention Dewane’s blog is that I read it when I was writing my last post on the Unstrapp’d Reality TV Launch and their piggy back on the Apple iPad launch. I also happened to read Bill Hartman’s blog where he wrote a short review on his purchase of the iPad. I found thousands of these blogs big and small. (I am sure that Apple had this built into their launch strategy. They would have planned on their fans creating content for them to make the launch go viral). Dewane and Bill and SMA provided concrete examples for me to examine. When I recognized that, I wanted to see how I could implement some of these tactics in my blog writing as well will be playing with a few themes in the next little while.
Piggy Back High Profile Campaigns
The ninja bloggers and marketers love the high profile campaigns as they can use it to hijack some of the traffic. The good ones will keep some of the traffic by providing excellent content. The team at Social Spin are doing it to launch their new show. I can’t wait to watch the Unstrapp’d Reality TV for Entrepreneurs and how they get the show out there for just this reason. I will be keeping an eye on Dewane Mutunga as well.
Please tell me in the comments how you have used piggy backing in any of your blog posts? Have you measured the results or were you just doing it for fun? Thanks for dropping by.
Rebecca Happy~The Connector Gal
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