by Rebecca Happy on March 1, 2011
Why Think About PR? Public relations or PR is all about managing your public image and relations with those who are interested in you. In today’s day and age a big part of PR involves managing your online branding and online footprint. Getting PR can really boost your visibility and brand recognition. You want to [...]
by Rebecca Happy on February 22, 2011
Being Clear on Your Brand When setting up a publicity campaign to become better known it is essential that you are really clear on what your brand is and what your messages are. Many businesses and people overlook this in their desire to just get out there and talk about what they can do. A [...]
by Rebecca Happy on February 17, 2011
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. (wikipedia) If you are in business or [...]
by Rebecca Happy on January 31, 2011
Creating a Podcast Outline Now that you are ready and set-up to be a podcaster, it is time to prepare the roll-out of the podcast content. Whether you are setting up a podcast, a webinar, or even a speech in front of a live audience, an outline is always very important to put together. You do [...]
by Rebecca Happy on January 24, 2011
What is a Podcast? Podcasts are your very own audio broadcasts that are easily recorded wherever you are. They can be monologues, interviews, music or even dramatizations and storytelling. Podcasts are digital audio files that are downloadable and can be played on personal devices or computers to be listened to at the listener’s timeline. Podcasts [...]
by Rebecca Happy on January 17, 2011
Is Webinar a Real Word? When I first heard the term webinar I thought it was a joke like many of the new words I discovered as I entered the online space for the first time a few years back. It is funny how my brain works. If I (the centre of the universe) had [...]
