Comments on: Is Social Media, Blogging Included, One Big Piggy Back?

By: Chris White

Chris White — Thu, 24 Jun 2010 05:34:55 +0000

Hi Rebecca!

This is my first time here and I'm already enjoying myself!

This blog has the cozy, yet brand-new feel of a bookstore which I love! Anyway, I think product launches are amazing and once I get my stuff together I'll be venturing out into the launch arena myself! I don't know what I would piggy back on...

I guess it depends on what's going on at the time!

Thanks for the post!

By: rebeccahappy

rebeccahappy — Fri, 18 Jun 2010 01:07:24 +0000

Plugged them cause it was easy to do and they just happened to have stuff up that related to the post…kind of fun. May as well help give a leg up.

By: rebeccahappy

rebeccahappy — Fri, 18 Jun 2010 01:05:44 +0000

I just started focusing on it so started really thinking about how much of it is being used. I read Charlene Brisson's resource book on 148 marketing tactics at the same time the Unstrapp'd trailer came out. Glad you got a lot out of it.

By: rebeccahappy

rebeccahappy — Fri, 18 Jun 2010 00:50:51 +0000

The book Launch campaign was run by Simon U Ford. His book is called Social traffic. You can find him on FB…tell him I sent you. You can read his notes starting from fall 2008. He created live conversations with them. He is certainly a visionary with a radical view. HE sold 1300 books in one day.

By: rebeccahappy

rebeccahappy — Fri, 18 Jun 2010 00:31:59 +0000

Thanks so much for reading it. I am thrilled that you found it packed with value.

By: ricksalas

ricksalas — Thu, 17 Jun 2010 09:23:47 +0000

Very informative post Rebecca. I see you are really excited about this subject since you know so much on the topic. I'm not really familiar with piggy backing but it sounds like something that can be used in so many ways. Thanks for sharing, I got a lot out of it.

By: ClintWhite

ClintWhite — Thu, 17 Jun 2010 09:02:30 +0000

Not only was this an interesting read, this post is value packed with content. Thanks Rebecca…

By: Julie Ann

Julie Ann — Thu, 17 Jun 2010 08:21:31 +0000

Great post Rebecca. Thank you for sharing what you have learned, read and your journey you have been on. I am new to this world as well and do find it overwhelming at times. I will have to read that book Launch Campaign. I look forward to learning more from you. Hope you are having a wonderful week.

By: Nelson Schroeder

Nelson Schroeder — Thu, 17 Jun 2010 06:42:46 +0000

Well done Rebbecca. I like the way you laid out this post. Kudos for plugging your fellow TSA'rs

By: rebeccahappy

rebeccahappy — Thu, 17 Jun 2010 00:08:06 +0000

Certainly Karim. My place of work is jut now getting themselves on line. They are not marketing to sell anything but they certainly want to share their expertise. I am not sure if they have a strategy even…they are so averse….but fundraising and awareness will always be a necessity for them and all charities for that manner. If the web can help that it may be useful to see where the audience we are looking for hangs out online and what they look for.
I think that some of the tactics I am learning would be very beneficial to them to at least be found on the radar.